Since 1950, we have led the effort to permanently protect nearly 110 million acres of wilderness. We have been at the forefront of nearly every major public lands victory.

 

Our Mission

 

HE MRR GROUP

SaaS Finance & Operations Consulting Services

We want to provide CEO's, Management Teams, and Boards with effective financial data, support, and advice so they can make winning decisions for their business.

 

Principal No. 1

Your KPI's, revenue model, pipeline, contracts, etc. need to be tailored to your specific business model dynamics to be effective. A model that worked for another SaaS business may not work for yours. We've seen a lot of different business models and can model yours quickly and efficiently.

 

Principal No.2

You must have good controls over your data for it to be reliable. You can spend $50K a year on a Zuora or Netsuite but if the data is not accurate the reports out of these systems can't be relied upon. We are strong accountants with strong systems skills and can set up the right processes for you. 

 

Principal No. 3

We take a step back and ask ourselves "Does this make sense? Having that relationship and dialogue with the CEO is a priority for us.

 

Principal No. 4

Without a good SaaS Billing/Metrics Tracking/Accounting system your business is not going to be scalable. We've done implementations in all major SaaS systems and can help you choose, negotiate, and implement the right system for you.


Principal No. 5

Financial Plans without some level of an Operating Plan exercise won't have good legs to stand on. We can partner with you to focus on the key areas of the Operating Plan for your stage.


Principal No. 6

We will communicate with you regularly so you can help us solve problems faster and better.

 

Our CFO & Controller team have been exposed to many businesses and as such will fit quickly into your financial operations.  

 

Barry often writes a "Back of the Envelope" plan for a new client soon after getting engaged once he understands the main dynamics of the business model. The detailed plan after the model is built comes in typically in line. 

 

How we build a new SaaS centric Financial Plan Model with a KPI Dashboard.

1. Analysis. Before beginning to build your financial models, and processes we need to understand a start-ups business model, financial data, and current status. A data deep-dive into a Company's financials, plans, models, contracts, investor decks, systems, and Sales activities will be carried out.

 

2. Prototype. Conceptualize the drivers and dynamics of the business model and get agreement from management.

 

3. Design & Development. Build the revenue and expense models, populate with data, and kick the tires on it before going live.

 

4. Optimization. Regular CFO review of the output for accuracy and capture of the business dynamics. Work with management to optimize the models, reporting, and processes.

 

5. Presentation to the Board & Investors. Barry knows what Board members and Investors are looking for in numbers and can help you position the story.

 

 

BARRY JAHANSETAN-ENGINEERING CREATIVE SOLUTIONS TO STRATEGIC FINANCIAL PROBLEMS

$30M RECAP OF A SAAS DOCUMENT MANAGEMENT COMPANY. I was brought in because the company had not been able to get to its target  valuation. After setting up SaaS centric financials to talk the language of investors I suggested to the company the Jeff Moore philosophy of focusing on one vertical until you are the leader in that vertical and then expanding into other verticals. This change in the strategy hit the sweet spot with investors and was one of two factors (company performance) to get the multiple go from 1.5X to 6.0X in the course of one year without the need to bring in an expensive investment bank.

 

AVOIDING A $30M INJUNCTION IN AN IP LICENSING NEGOTIATION . As the quarterback for IP licensing negotiations for this embedded systems provider I was faced with one of the largest OEM's in the world requesting an injunction if our servers went down. My winning argument was that if we agree to an injunctive relief then we have to set up a $30M Warranty Reserve on the books even before we get any revenue from the deal. 

 

CLOSING A $100M+ MERGER IN FORTY FIVE DAYS

The suiter had another acquisition lined up before Christmas and if we didn't close quickly the whole deal would have been derailed. I pulled this off by establishing credibility with the suiter early on for instance to avoid the requirement for an Audit, selecting the right team to support me, and by being able to prove that the plan had good legs to stand on.

 
$25M GROWTH ROUND FOR A MOBILE APP PLATFORM COMPANY . I was hired in the middle of a financing to quickly create SaaS centric financials, plans, and metrics so investors could understand the financial dynamics of the business. The successful outcome was that the SaaS metrics I put together were so compelling that the round closed at the high end of the range and expanded to include additional investors.

 
GETTING OUT OF A $3.0M OFFICE LEASE AT A MOBILE APP COMPANY . The company was going through a product transition and as the new CFO I was trying to cut costs. The landlord caved in after not getting paid for a year and settled for a lower rent tenant.


$15.0M LINE OF CREDIT BASED ON THE VALUE OF WIRELESS SUBSCRIBER CONTRACTS. I was brought in because the company had not been able to secure a line to fund its handset and marketing costs. The company was in the early stages of generating revenue and did not have sufficient Accounts Receivable to use as borrowing base. So I came up with the idea of using the wireless subscribers non-cancellable contract as the borrowing base.Type your paragraph here.

 

HE MRR GROUP

SaaS Finance & Operations Consulting Services

Diana YesypenkoYour MRR Group Controller


Diana is an experienced Controller with a wide set of skills across GAAP Accounting, Financial Controls, Managment of Accounting Teams, Systems ranging from Netsuite to Quickbooks, and Financial Planning and Modeling. Diana started her career as an Auditor with KPMG.

Barry JahansetanYour MRR Group CFO/Operations Consultant & Engagement Leader

Barry is a 15 year veteran of the Silicon Valley growth stage start-up community and a SaaS expert. Barry combines strong Financial, Operational, Analytical, Accounting, Systems, and Funding skills with business acumen to deliver winning results for companies. Barry started his career as an auditor, and has been on several IPO teams and exits. Barry played a key role in the Sale of Bina Technologies, a Genomics Big Data cloud provider, to Roche in 2015 and Netdocuments, a cloud Content Management company, sold to Private Equity in 2014.

Barry is typically brought in because the CEO feels the business can do better. It could be that the management team doesn't have confidence in the metrics getting reported, the company can't get the right valuation with investors or secure a bank loan, the company has outgrown its outsourced Accounting/CFO service, low ROI on Sales & Marketing spend, high burn, and other strategic business issues. Barry understands both the challenges and the culture of start-ups and knows how to win over the minds of the team when for instance he indentifies a gap in management policy like not paying enough attention to CAC, Churn, or Segmentation.    

 

Diana YesypenkoYour MRR Group Controller


Diana is an experienced Controller with a wide set of skills across GAAP Accounting, Financial Controls, Managment of Accounting Teams, Systems ranging from Netsuite to Quickbooks, and Financial Planning and Modeling. Diana started her career as an Auditor with KPMG.

 

 

Jaimie VeasYour MRR Group Controller

Jaime is an experienced Financial Analyst & Accountant with skillsets across Modeling, Planning, Sales Ops, and Systems.

 

Parisa Hamedanian- Your MRR Group Manager of FP&A


Parisa is an experienced Finance Manager with Strategic and Operational Planning experience with both start-ups and global organizations. Parisa has a demonstrated track record of providing management teams comprehensive Financial Forecasting, Budgeting, and Analysis. She has extensive experience in creating metrics and dashboards to deliver actionable information that aids the business in achieving its targets.

 

 


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What We've Achieved

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